Promotional
Hints for Appearances
If
you are planning an event at your church or center, the following
ideas are provided to help promote attendance and bring new
people into the organziation for the lecture and/or workshops.
- Have
books on hand well before Patrick’s appearance. Have
at least 5 on display. Create a display so that the books
stand out and people can connect the book with the upcoming
workshop.
-
Have a point person at the center/church that is familiar
with Patrick and the workshop who can answer questions and
enthusiastically talk up the workshop.
-
Tie in the appearance with the intention and announcement
of offering a class based on The Magic of the Soul.
-
Include information in weekly email announcements leading
up to the appearance.
- Place
flyers (congregants and board members can get involved in
this too) on bulletin boards and in local businesses—doctor’s
offices, dentists, beauty salons etc. Half page or smaller
versions of the flyer work especially well for this purpose.
-
Contact local TV news shows to have Patrick on a news segment.
Many news shows will do a 2 to 5 minute spot. The Live
Your Passion: Life Purpose topic has been very popular
with audiences and can bring a lot of new people into the
church.
- Contact
local radio stations to have Patrick on as a talk show guest
using the same pitch listed above for TV spots. This is
especially effective with stations with more liberal programming.
Public supported broadcasting stations are often very open
to Patrick’s message and have listeners who will be
drawn to the event. If you don’t have staffing for
this purpose, propose a list of news shows, radio interview
shows, and radio stations with liberal programming.
- Offer
tickets to listeners or viewers as part of Patrick’s
media events as well as to other local fundraising efforts.
- Send
the press release to local papers.
-
Contact local holistic publications to do an interview with
Patrick or run and article by him.
-
Attach the press release or a longer article that we can
provide to an email to congregants. We have recently discovered
this works exceptionally well. Some people will get more
from an article than what can be gleaned from a flyer.
-
Offer a pair of tickets as a raffle prize or silent auction
item at local fundraisers for other organizations or charities.
For
any questions, please call Patrick's office at the number
or email below.
Toll
Free 866-204-2261
Living
Purpose Institute
2593 Young Avenue
Thousand Oaks, CA 91360
patrick@magicofthesoul.com
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